How We Get It Done
Agency On-Boarding & Research
Qualitative/Quantitative Discovery of Insights
Creating a Brand Idea
Building a Marketing Plan
Activating the Brand Idea
At it’s roots, Inovasi is a culinary experience focused on bringing the farm-to-table philosophy and food with integrity to the community. Over a 2 year period, we explored these truths and discovered insights to craft marketing solutions that increased brand awareness and overall restaurant satisfaction.
Behind the inception of every great business lies the cumulation of just what makes it special. We took the time to experience Inovasi. Try the food. Meet the staff and customers. Visit the farms. And explore the rich culinary history, immersing ourselves in the brand.
No one understands a business better than the ones who sleep, breathe and live it, everyday. From Focus Groups to Social Media testing, we did our homework and collaborated with targeted segments to discover key campaign learnings and insights.
The strongest brands are built upon the strongest foundations: insights that stand the test of time. We harnessed these insights by hand-crafting a custom mark that reflects local ingredients, seasonal flavors and the “Natural Harmony in Every Dish” that keep customers coming back.
Every brand has an ever-changing story, waiting to be elevated and shared — and with a fresh brand identity we tackled this challenge by constructing monthly activation plans to evolve with the seasonal tastes.
Storytelling is perhaps the most powerful method to connect an audience to a brand. All sprouting from the custom mark, we told these stories through targeted social media campaigns, seasonal menus and themed print ads to increase awareness in the community.